We always work with our clients to push the envelope with high impact creative executions and today's Prudential homepage takeover on New York Times is no exception. This ad has sparked quite a bit of attention - AdWeek, Digiday and Mashable also published articles highlighting this fun and engaging takeover. "The ad allows users see the front page of the newspaper from the day they were born once they punch in their birthdate. For the ad, the paper created a directory with over 110,000 thumbnails of Times front covers from 1863 to 2002—all told, roughly 55,000 covers, according to a Times rep. The ad includes buttons that let readers share the covers on Twitter and LinkedIn." Digiday and Mashable
You can read the full AdWeek article here: The New York Times Tries Another Interactive Ad Unit. This time, for Prudential.
You can read the full Digiday article here: NYT Plumbs Archives for New Banner.
You can read the full Mashable article here: New York Times' Ad Shows Paper on Day You Were Born
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