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PointRoll Announces Promotions
Today we announced five new vice president promotions across our senior management team. The promotions include: Todd Pasternack to Vice President, Digital Innovation; Cristina Westwood to Vice...
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Announcing: New Interactive In-Stream Video Packages
We’re excited to announce our latest development in our in-stream video suite of products: Interactive In-Stream Video packages. These packages allow you to quickly and easily turn your standard...
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Where To Find PointRoll: February 2013
This month we have our annual Sales Conference in Las Vegas this month preparing for the year ahead of us. However, next month we'll be at iMedia Video and SXSWi, so stay tuned!
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POINTROLL PRESENTS: CUT&PASTE DESIGN THROWDOWN @ SXSWi 2013
POINTROLL PRESENTS: CUT&PASTE DESIGN THROWDOWN @SXSWi 2013 Watch the Video! FIRST EVER SXSWi DIGITAL DESIGN BATTLE Making SXSW Interactive history, PointRoll will be hosting the first digital...
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PointRoll Cut&Paste Threw Down at SXSWi
This past Sunday, we proudly hosted the first ever Cut&Paste Design Throwdown at SXSWi. Knowing the plethora of events and parties at SXSW, we wanted to make sure we stood out and stand out we did....
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Prudential Homepage Takeover On New York Times Reveals Birthday Headlines
We always work with our clients to push the envelope with high impact creative executions and today's Prudential homepage takeover on New York Times is no exception. This ad has sparked quite a bit of...
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PRESS RELEASE: PointRoll Appoints Mitchell Kreuch Senior VP of Sales
Executive Strengthens Leadership Team – Embodies Company’s Focus on Creative and Measurable Digital Ad Solutions NEW YORK – April 15, 2013 – Business development and digital sales veteran Mitchell...
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What Do Marketers Want From Big Data?
eMarketer released results from a recent Q1 survey highlighting some of marketers biggest concerns with big data. Turns out that most marketers view data in a 50/50 light, meaning that they are...
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Making Your Life Easier: Dynamic/DCO Best Practices
Dynamic ads work. Driving a 471% lift in conversion compared to non-dynamic ads, it’s clear that marrying creative and data creates a perfect union. As more than 60% of PointRoll ads served leverage...
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In-Stream Video Benchmarks Show Surge in Popularity and Effectiveness
In-stream video grew 37 percent from 2011 to 2012, and its performance far outpaced that of competing ad formats. That’s the word from the first installment of PointRoll’s soon-to-be-released 2012...
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