Dynamic ads work. Driving a 471% lift in conversion compared to non-dynamic ads, it’s clear that marrying creative and data creates a perfect union. As more than 60% of PointRoll ads served leverage Dynamic Creative Optimization (DCO) we’ve learned what can make or break campaign success. Download our brief DCO Best Practices guide to learn more including:
- Identify when DCO makes sense and when it doesn’t.
- Don’t constrain yourself to a “template.”
- Leverage the advertiser’s data.
- Dramatically different images of offers will have the largest impact with optimization.
- Start small.
- No optimization algorithm can replace what you know about your business.
- Large sample sizes needed with Conversion tags.
- Questions to be prepared to answer.
- Questions be prepared to ask.
The post Making Your Life Easier: Dynamic/DCO Best Practices appeared first on PointRoll | Do More with Digital.